Loreal Inoa Ammonia-Free Hair Color - 5.18 Light ash mocha brown 60g

INOA - the power of oil without ammonia

Loreal INOA is an innovation in hair coloring! The first permanent hair dye without ammonia, enriched with oils, allows the color to penetrate deep into the hair. Thanks to INOA, hair is beautiful, shiny, and looks natural. INOA coloring offers improved gray hair coverage of up to 100% and 6 weeks of intense hydration and nourishment while maintaining color depth. The formula is based on ODS² (Oil Delivery System²) technology, which uses the power of oil to fully optimize the action of colorants with minimal alkaline ingredient concentration. INOA dyes are an improved permanent coloring in cream form and are also odorless.

Advantages of INOA coloring

• Exceptional care for the hair fiber.
• Helps maintain the natural level of lipids and amino acids inside the hair.
• 6 weeks of intense hydration and nourishment.
• Hair retains shine and a healthy appearance.
• Hair is softer and shinier than before coloring.
• Optimal scalp comfort.
• Elimination of allergic reactions.
• Odorless formula.

Preparing the mixture

Use only with INOA Nutritional Activator! For one application mix: 60g of INOA coloring cream + 60g of INOA Nutritional Activator 3%, 6%, or 9%.

• 3% for tone-on-tone application and darkening the natural base.
• 6% for gray hair coverage and lightening by up to 2 tones.
• 9% for lightening by 3 tones.

Application

Start the application at the roots, then pull through the lengths and ends. Thanks to the creamy consistency, the product adheres well to the hair. Holding time: 35min.

Rinsing and washing

• After the holding time, gently massage the hair for a moment.
• Rinse thoroughly with water until it runs clear.
• Finally, wash the head twice with INOA Post shampoo.

Capacity: 60g