Loreal Majirel Hight Lift Hair Color - Ash+ - Deep Ash, lightening covering 60ml

Majirel High Lift - super-lightening oxidizing coloration

Blonde is the color most often chosen by women, but it is often difficult to achieve a beautiful effect without oxidation. Strongly lightening products do not always allow for the desired color and can leave "streaks" in the hair. With Majirel High Lift, it is possible to transition from a dark color to a bright platinum blonde in one step. In one treatment, it lightens hair by up to 4.5 shades while coloring it at the same time. The Majirel High Lift formula contains neutralizing reflections, giving the hair a cool shade and a great look.

The Majirel dye has now been enriched with a new Fragrance Capture Technology. This innovative technology captures ammonia molecules, providing a less intense ammonia smell while maximizing coloring effectiveness. The improved creamy consistency makes dosing and mixing easier, resulting in even better application.

Advantages of Majirel High Lift coloring:

• Lightening hair by up to 4.5 shades.
• Optimal neutralization of unwanted reflections.
• Exceptionally cool and luminous shades of blondes.
• The Incell and Ionène G complex ensures a saturated color and long-lasting effect in every available shade.
• 3X more caring formula
• Up to 30% gray hair coverage.
• Fragrance capture technology reduces unpleasant ammonia smell.
• Improved creamy, smooth formula makes squeezing and mixing the product easier.
• Easier application.
• The result of coloring is an intense, uniform, long-lasting, shiny color from roots to ends.
• Vegan formula
• No ingredients or by-products of animal origin.
• The packaging is made of 95% recycled aluminum.

Application

• Mix 60ml of Majirel High Lift coloring cream and 120ml of 9% oxidant (natural base: 5-7), 12% oxidant (natural base: 1-4).
• Apply with a brush to dry, unwashed hair. Start the application from the roots. Holding time: 50 minutes.
• To refresh the shade, add a small amount of warm water (about 15ml) to the mixture, distribute it through the lengths to the ends. Leave for the last 5 minutes of the total coloring time.
• After the holding time, carefully and gently emulsify, then rinse thoroughly with water and wash the hair with shampoo.

First application

• For optimal results, start the application on lengths and ends.
• After 15 minutes, apply color to the roots.
• After the holding time, rinse thoroughly and wash the hair with shampoo.

Capacity: 60ml